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How to Write an Engaging Personal Trainer Biography | 16 Easy Steps

Jun 16, 2021 | Website

Personal trainer biographies are a great way to get your potential clients interested in hiring you. When people visit your training website about page, they want to learn more about who you are as an individual and what type of person they’re going to be working with on their fitness journey.

This blog post will discuss the importance of having a well-written bio for your personal trainer website about page, how to write one that’s engaging, and tips for making it sound professional!

Perfect personal trainer bio

How To Write An Engaging Bio As A Personal Trainer

If you want to write an amazing personal trainer biography, you’ll need to be engaging. What does that mean? It means your writing will have to compel the reader and force them to keep reading until they reach the end of your personal trainer bio.

In order to keep readers engaged, you’ll need to use a variety of techniques, such as telling personal stories, listing personal accomplishments, using numbers or statistics to show the impact you’ve made in your field of work, summarizing significant moments from your life and career path, etc.

A personal trainer bio is a great way to showcase your knowledge and give potential new clients insight into who you are as a person, what type of fitness professional they’re going to be working with on their journey so far from where they are now. The goal

Give readers a sense of who they’re meeting with by telling them about yourself and what type of person they’re going to be working with on their fitness journey.

Start with the basics–what experience do you have as a weight loss coach? Be sure and include any certifications such as NSCA, RKC, or NASM qualifications

Personal trainer biography

Focus On Your Clients Needs

Even though a biography would mainly be about you, it’s really about your clients.

Provide a brief overview of how you help people in their fitness goals and what type of experience they can expect when working with you. You want to make sure that the description is short, concise but enough information for readers to get an understanding of who they’re meeting with before scheduling a consultation or call. Your personal trainer biography is as much about you as it is a marketing tool for your clients.

Talk About Your Struggles

Adding in your own struggles will make your personal trainer biography more relatable to your target audience. Explain your journey and share how you overcame your struggles.

This will help buyers to see that they’re not in this alone and give them an idea of what’s possible if they do the work required. Talking about your struggles also helps to humanize you and show that there are people just like them who have been where they are now.

Fitness industry

The Elevator Pitch Formula

The elevator pitch formula is a great way for a personal trainer to quickly summarize your personal training biography. It’s not as much about what you’re going to say in the pitch, but how it will leave people feeling after they’ve heard it.

The formula is straightforward: start with “I’m [name], and I help [target audience] do ____.” Fill in this blank

It’s also useful because it’s a great way to start conversations. People love hearing about what others do for work, so it will give people an easy in to talk about their interests or passions.

Personal trainer

Write Like You’re The Expert (Because you are)

You want to make sure you are selling yourself to potential clients by telling your personal trainer biography in a compelling way.

The best way to do this is through storytelling. You want to share stories about the time you were able to help someone who was feeling out of shape, and show how it made them feel better both physically and emotionally. This will allow people reading or hearing your story to imagine themselves overcoming their current struggles.

If you’re a certified personal trainer or have other qualifications make sure to include them in your personal trainer biography.

Show Off Your Personality In Your Personal Trainer Bio

Writing with personality is a great way to keep people’s attention. You want the style you use in your personal trainer bio page to be similar to what they would see if they were on one of your social media profiles.

This means it should not sound overly formal, but rather like something that you would talk about as if you were at a dinner party talking about your career.

When you are writing in this style, it is important, to be honest, and provide an accurate description of who you are as well as what people can expect when they work with you.

The objective here is to showcase the benefits of working with a professional such as yourself but maintaining transparency and keeping your own unique personality in the process.

Sports medicine

Make Sure It’s Easy To Read

Studies have shown that people remember more when the text is written in a way that is easy to read.

You should use simple words and sentences so readers don’t get frustrated, but you also want to make sure your content sounds natural.

Most people scan content on a page, so it’s important to use headings and subheadings to break up the text into different sections.

The step here is to showcase the benefits of working with a professional such as yourself but maintaining transparency and keeping your own unique personality in the process.

Add A Call To Action

A call to action is a phrase or sentence that encourages the reader to take a specific action, like contacting you for more information.

Here’s a list of examples of calls to action are “contact me today” “email me” and “get started now.”

It’s important that your bio has a clear call-to-action in order to drive customers down this path into contact with you. By encouraging your customers to take any action, you’ll be able to convert them into paying customers.

If you’re looking for more information on how to create a call-to-action, check out this article:

“How To Create A Call To Action (CTA) That Works!” by Jim Daniels | Simple Nudge Blog

It’s important not to overdo the use of CTAs though so that there is still some text in your bio. The goal isn’t just about getting people onto contact forms and sending emails– it’s about crafting an engaging personal trainer biography!

Personal training clients

Include A Section About Why You’re Different

In order to stand out from the crowd and attract new clients, you need to show them why they should hire your services.

This section is a direct response to “Why are you different?” – it’s important that this be answered in order for prospects to understand what sets you apart from other trainers in your area.

Include examples of success stories or testimonials so as not only to provide proof but also to push people down into contact with you.

Here is a list of some examples: “Expertise” such as being able to teach Pilates after just one month; training celebrities like Jennifer Lawrence and Oprah Winfrey; appearing on Dr. Oz twice! This section can often be accompanied by photos or videos which will further immerse prospective clients into signing up for your fitness classes.

Write For Your Ideal Client (Your Niche)

When writing your personal trainer bio, it is important to identify who your ideal client would be and write for them.

You may have a niche, such as working with those suffering from diabetes or arthritis; you may specialize in training women over 50 or weightlifting athletes; you might work exclusively with celebrities on the go-to list!

The point is that when writing your bio, write for someone specific so that they know what they’re signing up for if they come across your story.

The other benefit of writing this way is more credibility – people will read about how you’ve helped others like themselves (in their own age group/category) and think “if he can do it for her, he can do it for me too!”

Personal trainers

Include Your Social Media Accounts

Your personal trainer bio should also include your social media accounts so that people can follow you on those sites as well.

It’s important to have a professional presence on all of the networks, and it’s necessary for people to know how they might be able to reach out if they want some personalized help from you!

When including social media in your personal trainer bio, remember: credentials may show up differently depending on which site is being used; email address should go at the bottom of your bio page with an @ symbol before the domain name (no spaces)/

When adding other platforms like Instagram or Snapchat, make sure that everything links back to one central hub where visitors will find everything – whether it’s through “contact” information or by using hashtags.

What Your Clients Should Take Away After Reading Your Bio

Your clients should be able to understand:

– Your credentials. How you achieved them, what they say about your experience level and how that will help a potential client make an educated choice when it comes to hiring someone for their needs.

– The email address where prospective clients can reach you out with any questions or concerns which may arise.

– Your social media platforms provide an active space where people can engage with you and your content, as well as find more information about what you have going on in the world of fitness!

A bio should be a succinct summary: one sentence that piques their interest without giving too much away.

Personal training business

Add Pictures Of Yourself

When writing your biography, it’s important to include pictures of yourself!

Including images with your bio will help prospective clients see the person behind the credentials; you’re not just a name without personality. Pictures also go a long way in helping potential customers develop trust for who they are hiring, and can be used as social proof if you want people to know what type of work you do.

If you’re going to use an image, make sure it’s a professional headshot that includes your name and contact information (in case they want more info).

Include Testimonials If You Have Them

Another thing you should include in your bio is testimonials from past clients.

These are also a great way to show potential customers that people have trusted you with their fitness goals, and will be more likely to trust you as well! It’s important for these testimonials to be real-life examples of how the customer felt after working with you.

Corrective excercise

How do you introduce yourself as a personal trainer?

A personal trainer bio introduces you to potential clients and can be used as social proof if desired. It’s also an opportunity for you to showcase your personality or experience in the fitness industry. If someone is looking for a new personal trainer on LinkedIn, they may want to know what type of work you do and where else they could find information.

A personal trainer bio should be a short introduction to yourself, with the most important information that potential clients might want to know.

Nasm certified personal trainer

Why A bio is important for a personal trainer’s website?

A bio is important for a personal trainer’s website because it gives potential clients an idea of who you are and what they can expect when working with you.

You want to include your qualifications so that people searching on Google or social media know if you’re qualified enough to help them achieve their fitness goals. A bio should also be used as an opportunity to tell people what type of personal trainer you are – whether that be a motivational fitness coach, kettlebell instructor, or weight loss specialist.

If someone is looking for a new personal trainer on LinkedIn, they may want to know what type of work you do and where else they could find information about your company. A bio provides an opportunity for them to click on your website and find out more.


A bio is important for a personal trainer’s website because it helps clients to know more about you and understand why they should hire you.” The introduction of your bio will be the first thing potential customers read, so make sure that it stands out.

Don’t forget to include information on what makes you unique or different from other trainers in order to help people who are unsure whether they need a personal trainer or not decide if they want to work with someone like yourself. You can also add testimonials from previous clients which show off how great of an experience others have had working with you as well as pictures (if any) of yourself. Remember these tips when writing your own bio!

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