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Hiring a website designer without getting ripped off

Oct 9, 2021 | Web Design, Website

Hiring a website designer without getting ripped off

When you’re in the process of hiring a web designer, there are many things to take into consideration. You’ll want to make sure that they have experience designing websites in your industry with your specific goals and requirements. Hiring a web designer is more than just picking someone out of the phone book or scrolling through Google results – it’s an important decision that can either help or hurt your business!

First off, congratulations! Getting your website build is a huge step in the online marketing process. Hiring a web designer is a big decision that can be stressful, even for those who have done it before – but don’t let that deter you from getting started. The first step in hiring a website designer without getting ripped off is to ask yourself a few questions. Better yet, when you’re ready to reach out ask your designer these questions.

Important questions to ask your web designer before hiring them.

  • Ask them what platform they use. – The popular ones are WordPress, Squarespace, Wix and Webflow. Depending on their answer make sure to also ask the pros and cons of each.
  • Ask them if domain and hosting are included.
  • Ask them who owns the domain and hosting, if they purchase it.
  • Ask them what theme they will use for your website if it’s WordPress. – This is important because you want to make sure the theme they prefer isn’t a heavy bloated theme that will run slow for your visitors. Some themes are packed full of useless features that just take up precious server space, slowing down the loading time of your website.
  • Ask them if they will be doing all of your branding.
  • Ask them if they do the copywriting.
  • Ask them what kind of content you’ll need to provide.
  • Ask them about Google Analytics, and goal tracking. – This is where you’ll be able to keep track of all your visitors, segment them, and determine if your campaigns are working or not. If you plan on getting email signups, form submissions, or phone calls, you should make sure your designer is able to track all this information for you that way you can measure your results and find ways to improve later on.
  • Ask them about SEO (Search engine optimization) – SEO is how you’ll get your website ranking in Google. Most of the time this is a separate service, but oftentimes you can have your developers optimize the content on your website around a particular keyword that you want to rank for.
  • Ask them if they run website backups. – That way if there is ever a problem with the website, like a faulty theme update, for example, you have a good way of reverting back to when it was in good working order.
  • Ask them to see a portfolio.
  • Ask them how they will protect your website from hackers.
  • Ask them who maintains the website once the project is complete.
  • Ask them if the website comes with a business email address.
  • Ask them to walk you through their process.
  • Ask them how long the project will take.
  • Ask them how often and what their preferred method is for communication.
  • Ask them what time zone they are in.
  • Ask them about their payment terms.
  • Ask them if they’ll train you on how to update your website once it’s complete.
  • Ask them about ongoing maintenance once the project is over.
  • Ask them if they have any monthly services for future minor updates.

Find some sites that you love.

Website design

If you want to ensure you are getting a website that you really like, you should spend 30 minutes or so browsing other sites in your vertical.

This allows you to show your designer some samples of design that meet your expectations and drastically increases the chances that you’ll end up with something you are proud to share with the world.

How much does it cost to hire a web designer?

If you’re looking for a simple website that just has some text, images, logo and basic contact information you can easily find someone to build you a nice modern website for under $1,000. But it depends on the functionality you want.

If you want your designer to take care of everything, from putting together your sales copy, branding, design, email-opt-in forms, lead magnets, SEO, and automation sequences expect to pay a premium; anywhere between $2,500 – $10,000 depending on the number of pages, the research, and amount of time spent building your sales system.

E-commerce can cost a bit more. Expect to pay between $1,000 and $5,000 depending on how many products you have.

How do I hire a good web designer?

How to hire a webdesigner

The best way to find a good web designer is through referrals. Hire someone who has worked for companies you know and respect, or hire someone that comes highly recommended from people whose opinion you value.

You can also try hiring an agency; they’re more expensive but come with the peace of mind knowing there’s at least one other person vetting the designers you’re working with.

You can also check out freelance websites, like Upwork. This way you can check through their portfolio before you hire them.

How does hiring a web designer work?

Step One: Usually you’ll hop on a discovery call with your designer. They should be asking you questions about your business, your goals for the company, your ideal customer, who your customers are, what you want to accomplish with the website, your vision on branding, and if there are some websites that you really like.

They should be asking you these types of questions to really get to understand your business so that they can put together a plan that will get you the results that you expect with a new website.

How much does a website cost per month?

Normally the only monthly fee you will pay for a website is the monthly or annual hosting cost as well as the domain cost which is usually billed yearly. Hosting and domain are typically anywhere between $100 – $250 per year depending on the level of support included.

If you choose to opt-in for a monthly maintenance or update package you may also pay a monthly fee for this in addition to hosting and domain costs.

How do I find the best web designers?

Hiring the right web designer

First, you should determine your budget.

The size of your budget determines both the level of web design you need and where you’ll get it from. Once you’ve determined a preliminary budget, you’ll know what to anticipate and where to look for your website’s design.

Next, choose what kind of web designer you want to work with.


Web design is brimming with freelancers of many skills. The majority of freelancers will be the cheapest alternative, with the exception of a few well-known designers who are constantly in demand.

The process of working with a freelancer is usually more informal, which is both good and bad. Excellent freelancers will be communicative, flexible, and keep to normal creative production times.

On the other hand, there are several unprofessional freelancers that will do exactly the opposite.


Web design firms are made up of small-to-medium-sized design teams that collaborate on client projects.

Because you’re paying for pooled knowledge, designers from design companies will generally be more costly than freelancers. You’ll pay extra for professional design agencies’ frequent communication, extreme customization, and fast turnaround times.

Can you build a free website?

While you’ll still have to pay for a domain and hosting, you can absolutely build your website for free. I would recommend checking out my guide on “how to build your own website

How to design my own website?

Want to learn how to build your own website? Check out my guide here.

What is the hourly rate for a web designer?

The average hourly rate for a web designer in the united states is about $75 per hour. That’s considering web designers both freelance and agencies. If you hire a freelance web designer on the other hand the average goes down significantly to about $21 according to upwork.com.

How many hours does it take to design a website?

Designing a website can take anywhere between 40-100 hours initially. Normally you’ll get a set number of revisions assuming you aren’t happy with the initial design. Once you do decide on a design that you love expect another 20-60 hours for the actual website to finish development.

If the website is relatively simple and straightforward a web design project can be done in as little as 8 hours for design and 8 hours for development.

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