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The 70 20 10 Rule for Social Media Content

Jul 29, 2021 | Social Media

The 70 20 10 rule for social media can be applied to your social media marketing strategy to help grow your social accounts more efficiently. Any business can use this strategy to grow their account but it’s especially useful for new businesses that need a kickstart and isn’t sure what to post about. The 70 20 10 rule states that 70% of your posts should be brand-building content, while only 20% of your posts should be shared posts from trusted sources. Finally, the remaining 10% of your post should be self-promotional content include links back to your own blog or website. This will help you create connections with potential customers and keep them engaged on a more personal level!

70 20 10 rule social media

The 70 percent

The rule states that 70 percent of your social posts should brand-building content. Brand-building content refers to posts that are aimed at establishing yourself as an expert in your field. This could include blog posts, infographics, videos, or slideshows that showcase the knowledge and expertise of your business. 70 percent is a sizeable amount but it will help you establish credibility on social media sites which is extremely important for growing brand awareness and gaining a brand voice!

The 20 percent

Another 20 percent of your content should be posting shared content. This helps avoid the need to consistently creating new content and instead you can share proven content from other sources. The most effective way to do this is by asking yourself: “Is this a trusted source I’m sharing from, does it help my audience, and does it interest my users?” You always want to make sure your content is focused on your target audience. This is a critical component of your success.

The 10 percent

The final 10 percent of your content should be self-promotional. This includes posts that encourage users to subscribe, share your content, or visit your website. If you’re looking for more information on the 70/20/20 rule social media marketing strategy download our ebook!

These types of posts should have a clear call to action. A call to action that clearly explains to the user what they should do and what they will gain from it.

These types of posts get people to your website or are aimed to drive sales, and you’ll provide just enough information to hook your readers into clicking the post you just created and attracting visitors to your website.

The reason you only want to do 10 percent here is for obvious reasons. You don’t want to annoy your readers with too much promotional content or they’ll feel like they are being sold to.


The 70 20 10 rule for social media – Breaking it down!

The 70-20-10 rule is a formula that you can use to accomplish difficult tasks. When we apply the 70 20 10 rule to social media it helps create a consistent social content strategy to keep your audience engaged and growing.

The 70-20-10 rule in social media is 70% content-based posts, 20% linking out to other websites or blogs and finally, the remaining is made up of links back to your own blog or website.

70 20 10 rule social

What is the 70/30 rule in social media influencing?

70/20/10 rule examples

A significant part of your social content will show who your brand is and explain why your brands differ. For a nonprofit, you could be able to give information relating to your programs and services through sharing profiles. You may include an account for the new products and programs at the business or profile employees helping your organization meet its mission day in and day out. This may mean sharing an entertaining GIF that presents your sense of humor in the world. If you are a business such as a brewery or entertainment establishment this is just a good way to make your branding more appealing.


Post with intention and relevant content

No more having to submit a single post every day in order to maintain a certain algorithm. Current algorithms are based on engagement and interactivity and content receiving the most involvement is relevant timely and entertaining. Content guru Anne Handley said everything one creates should be intentional. If you’re trying to increase SEO Value or answer your question or interest an individual.



Pew research found that 69 % of us Americans use Facebook. More than half of these users log in a few times a day. Use this platform to write complete thoughts capturing everything you want to say. Please include graphics and images for the viewers to be interested. Use of the hashtag is allowed here, but it is not nearly as effective as other platforms. Use this as much as any other platform for creating a memorable article. Add graphics and images to attract the audience to the article. Take care of this to create the more engaging content possible. Make sure others are sharing your experience with you. – CUSOMag



LinkedIn ‘aims to increase business networking’. Most college graduates are registered through LinkedIn. The more professional aspect of LinkedIn means there’s no use of any memes however hashtags still belong here. Your posts should include press releases or company changes that might not interest most of your membership-base however would interest business people. It is important for credit unions to display their business side in order to increase the number of potential stars or prove their success in your credit union field. The main demographic is users that are 25-49 who are college educated averaging over $75K annuity.


The youth-focused demographic is also found on Instagram with users logging into them sometimes. Posting revolves around images so your primary content should be this. Hahatags are a good choice here as much as Twitter so give it a try for a post. For the user’s friends family and favorite celebrities, you should have to compete to attract them so the image that you use must be eye-catching.

70-20-10-rule-casey smith

Digital Marketing and the 70-20-10 rule

When it comes to digital marketing you can apply the 70 20 10 rule to various aspects to ensure that the social media campaign is successful. 70% of your time and resources should be spent on creating content, 20% promoting other brands or blog posts with links back to your own blog pages and finally, you can spend up to ten percent linking out but only if it’s relevant for the reader.


Sharing Interesting articles written By Others

Sharing interesting articles written by others is a good way to keep up with what’s going on in your industry. It also helps you keep a consistent posting schedule because it’s relatively easy to find interesting and relevant articles.

Sharing interesting articles written by others is a good way to keep up with what’s going on in your industry. It also helps you keep a consistent posting schedule because it’s relatively easy to find interesting and relevant articles.

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